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This web site states the following, "For Business Intelligence professionals, who wants to advance their career in global BI workspace, DWBI Organisation provides Certified BI Professionals program that testifies their skills and recognizes their merit by providing employee-verifiable certificates." We saw that the web page also said " Program backed by industry leaders." It also said " Certification can be done Online. Are you an Employer? Verify a certificate here. Become a Certified BI Professional in 4-Steps." The header had certification as the highest ranking optimized keyword. It is followed by data warehousing, training, and data warehousing certification which isn't as ranked as highly as certification. The next words dwbi.org uses is bi certification.